COMS 101 Chapter Notes - Chapter 5, 11-14: Egocentrism, Whiteboard
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Audience centered - to whom, what do i want to inform, most effective way of composing. Identification: process where speaker seeks and creates bond w audience, finding common ground like values, goals, experiences. Egocentrism: tendency to concern about own values, beliefs, well being. Demographic audience analysis: audience analysis focuses on age, gender, religion, etc to prevent offending ppl. Situational audience analysis: audience analysis, focus on situational facts like size of audience, physical speech setting, etc. Fixed alternative questions: q"s offer 2+ alternative choices. Scale questions: q"s require responses at fixed intervals of scale. Open ended: q"s answered in any way. Ways to use language vividly: imagery, parallelism, rhythm, antithesis, simile/metaphor. Extemporaneous (carefully prepared and rehearsed, presented with some notes delivery of voice- use volume, pitch, rate in diff contrasts eye contact = more important non verbal delivery. Informative speech: designed to convey knowledge and understanding. Categories include: object, processes, events, concepts guidelines for informative speaking.