ECON 10a Chapter Notes - Chapter 14: Sunk Costs, Average Variable Cost, Market Power
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It is also equal to the price of a good: because a competitive firm is a price taker, its revenue is proportional to the amount of output it produces. The price of the good equals both the firm"s average revenue and its marginal revenue: marginal revenue is the change in total revenue from an additional unit sold. It is also equal to the price of a good. Profit maximization and the competitive firm"s supply curve: a simple example of profit maximization and the marginal cost curve and the firm"s. Supply decision: to maximize profit, a firm chooses a quantity of output such that marginal revenue equals marginal cost. Because marginal revenue for a competitive firm equals the market price, the firm chooses quantity so that price equals marginal cost. Shut down if tr < vc, or p < avc, or if tr/q