ECON 10a Lecture Notes - Lecture 14: Marginal Revenue, Perfect Competition

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Market structure: perfect competition in firms: 4 conditions to perfect competition, lots of firms, each one small, firms produce an identical product, not merely just similar, perfect information at all levels. In perfect competition, demand curve = marginal revenue: however, outside of perfect competition demand curve and marginal. Revenue represent different curves: short-run profit maximization, easy case. Profit = rev - tc: however, in the short-run. Profit = rev - vc - fc: if q = 0. Profit hill = profit as it relates to quantity. Firm attempts to find profit by finding the quantity where marginal revenue intersects marginal costs: hard case. Past the first point of marginal revenue, profit goes up but perhaps does not meet the initial costs: 2 candidates for profit maximizing quantity, quantity 0 (shutdown, q*, where mr intersects rising mc. Shutdown if price < avc at q*: 2 stage rule for profit-maximization. Step 1: find q*, the q where mr intersects rising mc curve.

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