SMG MK 445 Chapter Notes - Chapter 4: Echoic Memory, Episodic Memory, Implicit Memory
12 Mar 2019
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Document Summary
Consumer memory: persistence of learning over time, via the storage and retrieval of information can occur consciously or unconsciously. Retrieval: process of remembering or accessing what was previously stored in memory. Sensory memory: ability to temporarily store input from all our five senses. Echoic memory: sensory memory of things we hear. Iconic memory: sensory memory of things we see. Working memory (wm): portion of memory where we encode or interpret incoming information and keep it available for further processing. Where most of our conscious information processing takes place. Can take several forms: discursive processing, ex: when we represent an object - an apple with the word, imagery processing. When motivation, ability and opportunity is low, working memory might consist of a simple reproduction of an item. When mao is high, consumers use elaborated imagery processing to engage in daydreams, fantasies etc. Long term memory (ltm): where information is permanently stored for later use.
