MGMC02H3 Lecture Notes - Lecture 4: Sensory Memory, Implicit Memory, Operant Conditioning
Document Summary
Consumer memory learning overtime through storage and retrieval of info which can occur consciously or unconsciously. Retrieval remembering/accessing what was previously stored in memory. Sensory memory ability to temporarily store input from all five senses. Echoic memory sensory memory of what we hear. Iconic memory sensory memory of what we see. Working memory portion of memory where we (cid:498)encode(cid:499) or interpret incoming info and keep it available for further processing. i. e. when you"re reading the book, you"re using your conscious to process. Olfactory memory happens when memory of something still lingers in your mind after. Imagery processing representing a word visually, auditory, and olfactory. Discursive processing - representing a word with the word. When mao is low, working memory will be a simple reproduction of an object. When mao is high, consumers will use imagery processing to engage in visual problem-solving, the information. experiencing it and more elaborated discursive processing.
