COM CM 321 Chapter Notes - Chapter 1-4, 11: Research On The Effects Of Violence In Mass Media, Jargon, Logica

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 321
• Professor: Mina Tsay- Vogel

Document Summary

Chapter 1, 2 (43-49), 11 (297-300), 3 (65-85) Mass communication any form of communication transmitted through a medium (channel) that simultaneously reaches a large number of people. High-tech communication channels: smart mass media includes smartphones, smart tvs, tablets. Research an attempt to discover something. Find out what the target audience wants (one or more customers, friends, family, etc. : 2. Tell them that you gave it to them. 2 basic questions: how to use research methods and statistical procedures, when to use research methods and statistical procedures. Phase 1 interest in medium itself. Phase 2 specific information is accumulated about uses and users of the medium. Phase 3 investigations of the social, psychological, and physical effects of the medium. Phase 4 research conducted to determine how the medium can be improved, either in its use of through technological development. Survival kit includes information about consumers" changing values, tastes, shifts in demographic patterns, and developing trends in lifestyles.