COM CM 321 Chapter Notes - Chapter 1: Hypodermic Needle, Scientific Method, Data Analysis

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 321
• Professor: Blair Hurley

Document Summary

Informal: only a few or no specific plans or steps. Formal: a researcher follow highly defined and exacting procedures. 1) find out what the target audience wants. 3) tell them that you gave it to them. 1) how to use research methods and statistical procedures. 2) when to use research methods and statistical procedures. Statisticians: generate statistical procedures or formulas called algorithms. >researchers use these o investigate research questions and hypothesis. Research directors: plan and supervise studies and act as liaisons to management. Computer specialist: provide hardware and software support in data analysis. Phase 1) there is an interest in the medium. Phase 2) research begins once the medium is developed. >specific information is accumulated about the uses and the users of the medium. Phase 3) investigations of the social, psychological and physical effects of the medium. Phase 4) research is conducted to determine how the medium can be improved, eighth in its use or through technological development.