COM CM 301 Chapter Notes - Chapter 1-2: Christmas Window, Corporate Finance, Buzzword

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Edward J Downes

Document Summary

Can recognize the components of public relations: counseling, research, media relations, publicity, employee/ member relations, community relations, public affairs, government affairs, issues management, financial relations, industry relations, development/ fundraising, multicultural relations/ workplace diversity, special events, marketing communications. Understand how public relations differs from journalism, advertising and marketing. Public relations have many components, but journalism is one component of that. Journalists gather and select info for purpose of providing public with news and information, whereas pr objective is not only to inform but also the change people"s attitudes and behaviors in order to further an organizations goals and objectives. Journalists write for mass audience, and pr write for specific audiences. Pr variety of channels, journalists one: advertising: advertising is paid space and broadcast time working exclusively with mass media outlets v. relying on number of communication tools. Primarily for consumers of goods and services v. broader scope. A communication tool in pr that supports advertising campaigns.