COM CO 101 Chapter Notes - Chapter 10: Columbia University Graduate School Of Journalism, Clayton Antitrust Act, Root Mean Square

• School: Boston University
• Department: Core Courses
• Course: COM CO 101
• Professor: Dustin Supa

Document Summary

The world of communication, chapter 10, pages 217-237. Oligopoly - domination by a few (4 to 7) big corporations. Competition - many companies vying in the marketplace. Ideology legitimize the power (by controlling economic conditions) of the ruling class and marxists study these ideologies. Marxists view media corporations as example of capitalism (studios working together to exploit the workers and maximize their pro ts) They do not consider the complexities of these companies and the cultural, social, or democratic in uence. Marxists focus on concentration of ownerships and the rise of giant corporations. Do not consider that these corporations ght against one another for competition (ex. They do not consider that these corporations utilize new technologies to dominate the competition. For example, rca is now only a brand name, when it was an in uential company years before. Marxist analyses do not take in the fact that people do not easily buy heavily marketed products.