COM CO 101 Chapter Notes - Chapter 10: Clayton Antitrust Act, Communications Act Of 1934, Sherman Antitrust Act
9 Apr 2017
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Com chapter 10: the blended media economy (textbook: the hardest of the corporations to analyze are media conglomerates that is, many media under one corporate umbrella. If the industry is not performing well, we label this market failure. Not wasting resources: monopolies often waste resources. Facilitating public order: media industries are out to facilitate public order, especially with regard to war, violence, and crime, war offers a classic example of how governments withhold information from media corporations in the name of national security. Protecting and maintaining cultural quality: media corporations ought to protect and maintain cultural quality and offer diversity of opinion. Direct and indirect revenue streams: direct revenue: consumers pay directly for products and services. Indirect revenue: ex. when a consumer sees a tv ad for a ford suv and that helps to spur the purchase of one, part of the price of the suv is the cost that ford has spent advertising.
