ENG-3100 Chapter 5: Communicating Persuasive Messages
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When using the ace process, you can persuade your audience by analyzing them and their needs, composing a well-thought-out message that compels them, and evaluating how you will form a response if needed. In the first step of the process, analyzing the purpose and the meaning behind your message is just as important as the message itself. Know what you want to compel your audience of and why you want to compel them of that very thing. Once this is accomplished, you can accomplish the needs you to meet in your audience. Maybe they need a convincing argument before they will agree, maybe your opening point needs to grab their attention before anything else, or maybe they just want some honesty behind what you are saying. Regardless, it is important to have the audie(cid:374)(cid:272)e or your stakeholder"s i(cid:374)terests i(cid:374) (cid:373)i(cid:374)d when portraying a message.
