PSYC 2120 Chapter Notes - Chapter 6: Product Placement, Condom
9 Mar 2016
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Consist of a positive or negative reaction toward someone or something. 3 components: affective, behavioural, cognitive: affectively based attitudes have 3 things in common: They do not result from a rational examination of the issues. They are often linked to people"s values so that trying to change them challenges those values. Explicit attitudes: ones we consciously endorse and can easily report. They are what we think of as our evaluations when someone asks a question such as what is your opinion on imposing carbon taxes? . Implicit attitudes: involuntary, uncontrollable and at times unconscious evaluations. Theory of planned behavior: a theory that the best predictors of a person"s planned, deliberate behaviors are the person"s attitudes toward specific behaviors, subjective norms, and perceived behavioral control. Holds that only specific attitudes toward the behavior in question can be expected to predict that behavior. Subjective norms: their beliefs about how the people they care about will view their behavior in question.
