PSYC 2120 Chapter Notes - Chapter 6: Heavy Metal Music, Implicit-Association Test, Theory Of Planned Behavior
6 Feb 2018
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Where do attitudes come from: not all attitudes are created equally any attitude can be based more on one component then the other. Explicit versus implicit attitudes: explicit: we consciously endorse and can easily report; they are what we think of as our evaluations when someone asks us a question. Implicit: involuntary, uncontrollable, and at times unconscious evaluations: most popula(cid:396) (cid:449)a(cid:455) to (cid:373)easu(cid:396)e people"s i(cid:373)pli(cid:272)it attitudes is th(cid:396)ough the i(cid:373)pli(cid:272)it. Association test (iat) categorize words or pictures on a computer: research is just really starting out for implicit attitudes and psychologists are investigating how to measure them, their origin, and how they relate to explicit. When attitudes predict behaviour: the relation between attitudes and behaviours are not so straightforward. But let"s sa(cid:455) he(cid:396) good f(cid:396)ie(cid:374)d mal(cid:272)ol(cid:373) (cid:449)a(cid:374)ts he(cid:396) to go, the(cid:374) (cid:449)e (cid:373)ight (cid:373)ake a diffe(cid:396)e(cid:374)t prediction. Perceived behavioural control: this is the ease with which people believe they can perform the behaviour.
