PSYC 2120 Chapter Notes - Chapter 5: Master Sergeant, Good Music, Influence Of Mass Media
30 Jan 2017
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Document Summary
Persuasion- the process by which a message includes changes in belifs, attitudes, or. The content of the message is education if it is good and it is propaganda if it"s bad. The best way to convince people if something is good is associate it with something good: like tv commercials. If the message offers convincing argument then your thoughts will be more favorable and will most likely be persuaded (cid:498)cognitive response(cid:499) Central route to persuasion occurs when interested people focus on the arguments and respond with favourable thoughts: if the msg is weak argument = people will counter-argue. Who is saying the msg affects how the audience receives it. Credibility- a credible communicator is perceived as both expert and trustworthy: sleeper effect- a delay impact of a message, occurs when we remember the message but forget a reason for discounting it, perceived expertise. Reason vs. emotion: depends on the audience.
