ADMS 2200 Chapter Notes - Chapter 4: Digital Marketing, Interactive Marketing, Social Media Marketing

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Kim Snow

Document Summary

Chapter 4: digital marketing and social media: living in the connected world. Electronic data interchanges (edi), the business-to business exchange of data. Email, instant messaging, blogs, podcasts, vlogs, and other web-enabled communication tools and their use as media for reaching prospective and existing customers. The gathering and use of demographic, product, and other information: the component of e-business of particular interest to marketers is electronic through web contacts marketing, or digital marketing. The strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the internet or through digital tools. Is the means by which e-business is achieved. Selling directly to consumers over the internet. Buyer-seller communications through such channels as internet and interactive kiosks. File that holds items the online shopper has chosen to buy. One area of e-business that constantly grabs news headlines. The web is an ideal method for savvy offsellers. Online shoppers can compare features and prices at there leisure.