ADMS 2200 Lecture Notes - Lecture 10: Flickr, Web Banner, Social Media Marketing

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Alexander Rusetski

Document Summary

Chapter 4: digital marketing and social media living in the connected world. E-business: the wide range of business activities that take place via. Internet applications, such as email and virtual shopping carts. E-business can be divided into five broad categories: Electronic data interchanges (edi), the business-to-business exchange of data. Email, im, blogs, podcasts, vlogs, and other web-enabled communication tools as media for reaching customers. Web contacts that allow the gathering and use of demographic, product, and other information. Digital marketing: the strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the. Global reach the ability to reach anyone connected to the internet anywhere in the world. Interactive marketing buyer seller communications through such channels as the internet and interactive kiosks. Right-time marketing the ability to provide a product at the exact time needed. Integrated marketing coordination of all promotional activities to produce a unified, customer-focused promotional message.