ADMS 1000 Chapter Notes - Chapter 5: Public Company, Strategic Management, Switching Barriers

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ADMS 1000 Full Course Notes
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ADMS 1000 Full Course Notes
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Learning objectives: describe the nature of strategic management. 2: describe how organizational resources and capabilities affect firm. Identify key forces in determining an industry"s structure. performance: describe three generic business strategies, explain the nature of corporate strategy. Strategic management consists of the analysis, decisions, implementations, and evaluations a firm undertakes to create and sustain its competitive advantages. There is no consensus on how to actually define the concept of a firm"s strategy. Some definitions are long and complex; others are deceptively simple. Throughout this chapter, strategy is defined as the plans made or the actions taken in an effort to help an organization obtain its intended purposes. Such a definition corresponds with our definition of strategic management, where managers assess their external and internal environments to plan and take actions to pursue organizational goals, either short term or long term. Putting both strategy and strategic management together, a firm can be viewed as a goal-directed entity.

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