ADMS 1000 Lecture 5: Session 5

• School: York University
• Department: Administrative Studies
• Course: ADMS 1000
• Professor: Paulette Burgher

Document Summary

Case: lululemon: for the love of yoga. (p. 189-192) Identify key forces in determining an industry structure. Describe the roles of organization resources and capabilities in firm performance. The analyses, decisions and implementations a firm undertakes to create and sustain its competitive advantage. The plans made or the actions taken in an effort to help an organization obtain its intended purposes. An industry is a group of firms with similar resource requirements in raw materials, labour, technology, customers. The five-forces model attempts to evaluate the attractiveness of an industry. Forces driving industry competition: threat of new entrants. Economies of scale= more units of a product make making it cheaper. Cost disadvantages unrelated to scale: bargaining power of suppliers. = like amd and intel who make computer chips which everyone uses such as hp, and other computers. Are there many suppliers relative to producers: bargaining power of buyers. Are there many buyers relative to producers: threat of substitutes.