PS295 Chapter Notes -Criterion Validity, Convergent Validity, Face Validity

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8 Apr 2013
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Observational measures involve direct observation of behaviour. They can be used to measure anything an animal or person does that researchers can observe. E. g. a rat pressing a bar eye contact between people in conversation. Physiological measures researchers who are interested in the relationship between processes and behaviours. Self report measures involve the replies people give to questionnaires and interviews. Cognitive self reports measure what people think about something. E. g. developmental psychologist may ask a child which of two chunks of clay is larger ( one formed into a ball or hotdog) Affective self reports involve particpants response regarding how they feel. Behavioural self reports involve participant reports of how they act (e. g. reading the newspaper, going to the dentist activities) Psychometrics is devoted to the study of psychological measurement. The goal of measurement is to assign numbers to participants" responses so that they can be summarized and analyzed.

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