PSYC 295 : Study Guide
Document Summary
William stern recommended dividing a child"s mental age by his or her chronological age to create the intelligence quotient, or iq. All behavioral research involves the measurement of some behavioral, cognitive, emotional, or physiological response. A particular piece of research is only as good as the measuring techniques that are used. The measures used in behavioral research fall roughly into three categories: observational measures, physiological measures, and self reports. They can be used to measure anything an animal or person does that researchers can observe. Physiological measures are used when the behavioral researcher is interested in the relationship between bodily processes and behavior. Last but not least, self-reports involve the replies people give to questionnaires and interviews. The information that self-reports provide may involve the respondents thoughts, feelings, or behavior. Cognitive self-reports measure what a person thinks about something. Affective self-reports involve participants responses regarding how they feel. Behavioral self- reports involve participants reports of how they act.
