EC120 Chapter Notes - Chapter 14: Takers, Sunk Costs, Marginal Revenue

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12 Mar 2016
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EC120 Full Course Notes
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Compeiive market- there is many buyers and many sellers so that each has a negligible impact on the market price and the goods ofered by various sellers are largely the same. Buyers and sellers are price takers in this market. For all irms, average revenue (total revenue / quanity) = price of the good. Marginal revenue- the change in total revenue from an addiional unit sold. Marginal revenue = price of good (for compeiive irms) Maximize proit by producing the quanity at which marginal cost = marginal revenue. Marginal cost is a irm"s supply curve (it determines the quanity of the good the irm is willing to supply at any given price) A irm"s shutdown criteria is: shutdown if price < average variable cost: sunk costs should not be worried about because there is nothing a irm can do about this don"t cry over spilt milk. A irm"s exit criteria is: exit if price < average total costs.

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