EC120 Chapter Notes - Chapter 14: Marginal Revenue, Marginal Cost, Market Power
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EC120 Full Course Notes
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Competitive market: a market with many buyers and sellers trading identical products so that each buyer and seller is a price taker. Another condition sometimes thought of would be that firms can freely enter or exit the market in the long run. Firms in a competitive market try to maximize profit. Average revenue: total revenue divided by the quantity sold, therefore average revenue equals the price of the good. Marginal revenue= change in total revenue/ additional unit sold: for competitive markets the marginal revenue equals the price of the good. Profit maximization and the competitive firm"s supply curve. Marginal cost= change in total cost/ change in quantity. Change in profit= marginal revenue- marginal cost. As long as marginal revenue exceeds marginal cost, increasing the quantity produced raises profit. The marginal cost curve and the firm"s supply decision. Cost curves: marginal cost curve is upward sloping, the average total cost is.