BU479 Chapter Notes - Chapter 14: Combinatorial Chemistry, Learning Organization, Disruptive Innovation
Document Summary
Marketing of high tech products and innovations high-tech companies founded on the development of innovative new products are as susceptible as any other companies to the complacencies and bureaucratic procedures that success breeds. When companies do well, they invest more in innovation and product development. On the other hand, when the economy deteriorates, investments in r&d tend to go down. One way to cushion innovation against cyclical funding cuts and spurts is to make r&d an indispensable part of everyday business. If the output of innovation is to be reliable, it must be worked on systematically every day, even during downturns, For many innovative firms, a key measure of success of their innovation efforts is the percent of revenue derived from recently released products that are the outcome of new product development procedures. It takes disciplined creativity to produce useful innovation for a company. Top management attention top management attention positively drives innovation, especially when ceos exhibit the following:
