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Find Textbook Notes for BU479 by Lisa Giguere, WLU

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Textbook Notes for BU479

Out of 17 Textbook NotesAbout WLU

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BU479 Chapter Notes - Chapter 16: Smartphone, Strategic Dominance, Marketing Effectiveness
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BU479 Chapter Notes - Chapter 12: Nibble, Headon, Disruptive Innovation
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BU479 Chapter Notes - Chapter 8: High Tech
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BU479 Chapter 10: Why great new products fail
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BU479 Chapter Notes - Chapter 5: Technological Convergence, High Tech, Outsourcing
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BU479 Chapter Notes - Chapter 11: Clayton M. Christensen, Market Segmentation, Milkshake
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BU479 Chapter Notes - Chapter 7: Brand Equity, The Monthly, Salesforce.Com
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BU479 Chapter Notes - Chapter 9: Strategic Management, Freemium, Quid Pro Quo
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BU479 Chapter Notes - Chapter 15: Conjoint Analysis, Unstructured Data, Test Market
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BU479 Chapter 13: Discovering Unk unks
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BU479 Chapter Notes - Chapter 14: Combinatorial Chemistry, Learning Organization, Disruptive Innovation
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BU479 Chapter Notes - Chapter 18: Strategic Management, Technology Strategy
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BU479 Chapter Notes - Chapter 6: Airbnb, Wechat, Digital Goods
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BU479 Chapter Notes - Chapter 4: Radical Behaviorism, Brand Management, Ventromedial Prefrontal Cortex
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BU479 Chapter Notes - Chapter 2: Application Software, Computer Hardware, Feature Creep
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BU479 Chapter Notes - Chapter 3: High Tech, Brand Equity
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BU479 Chapter Notes - Chapter 1: Whatsapp, Jargon, Personal Selling
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