BU398 Chapter Notes - Chapter 9: Traditional Authority, Group R, Incident Command System
Document Summary
Many executives have observed that firms must grow to stay economically health and believe that to stop growing is to stagnate. To be stable means that customers may not have their demands fully met or that competitors will increase market share at the expense of your organization. Scale is crucial to economic success in marketing-intensive companies such as coca cola greater size gives them power in the marketplace and thus increases revenues. Growing organizations can be vibrant, exciting places to work, which enables these companies to attach and keep quality employees. Huge resources and economies of scale are needed for many organizations to compete globally. Large organizations have the resources to be a supportive economic and social force in difficult time. Large organizations are also able to get back to business more quickly following a disaster, giving employees a sense of security and belonging during an uncertain time. The organization can provide longevity, raises, and promotions.
