BU398 Chapter Notes - Chapter 8: Johnson & Johnson, Charismatic Authority, Megacorporation
Document Summary
Chapter 8- organization size, life cycle and decline. Today, the business world has entered an era of the mega-corporation. Companies in all industries strive for growth to acquire the size and resources needed to compete on a global scale to invest in new technology and to control distribution channels and guarantee access to markets. Growth is necessary to stay economically healthy and many managers believe that to stop growing is to stagnate. To be stable means that customers may not have their demands fully met or that competitors will increase market share at the expense of your org. Size is crucial in marketing-intensive companies such as coca-cola greater size gives these companies power and increases their revenues. Growing orgs can be vibrant, exciting places to work enables these companies to attract and keep quality employees. Hundred of functional specialties to perform multifaceted tasks and to produce varied and complicated products: stable market, employee longevity, raises and promotions.
