BU352 Chapter Notes - Chapter 16: Smartphone, Gamification, Microblogging
Document Summary
Google: an attempt to compete with the excitement of facebook, goal was to excite users who love to play, especially games that let them interact with one another. Thought-sharing sites: consist of different types of blogs: corporate, professional, personal, and micro, particularly effective at educating and engaging users, and in many cases enhance their experience with the products/services being discussed. Paid, owned, earned media: paid media media such as tv, print, radio, or display ads used to reach mass markets, created and controlled by advertiser, owned media media controlled by the advertiser, such as its website, Fashion apps: consumers most likely to use mobile media are also likely to buy form technology and fashion-oriented firms, some apps provide in-depth look at a particular brand. Images and messages need to be updated almost constantly: develop the budget, monitor and change, review the success of the campaign and make changes as necessary.
