BU352 Chapter Notes - Chapter 16: Klout, Gamification, Haute Couture
Document Summary
Social media: content distributed through online and mobile technologies to facilitate interpersonal interactions. Media utilize firms that offer services/tools to help consumers and firms build relationships. Changing role of traditional media, sales promos, and retail, coupled with new media of social, mobile, and online has led to diff. way of thinking of objectives of marketing communications using 4e framework. Mobile applications and games to get customers excited about an idea, product, brand, or company. Social networks to communicate deals to excite consumers. To excite customers, offer must be relevant to its targeted customer. Relevancy achieved by providing personalized offers, which are determined through insights and information obtained from crm and loyalty programs. Obtain insights and information through online analytic tools or listening system. Location-based software and applications help bring offer to customer when they"re in process of making purchase decision. Clear call to action draw customers through computers, tablets, and mobile devices into online websites or traditional retail stores.
