BU121 Chapter Notes - Chapter 6: Cash Flow, There Are Known Knowns, Headcount
Document Summary
Identifying start-up resource requirements: determining what resources are needed, when they are needed and how to acquire them is a critical piece of the start-up feasible puzzle, start-up resources include. People such as the founding team, employees, advisors and independent contractors. Physical assets such as equipment, inventory and office or plant space. Financial resources such as cash, equity and debt. The value proposition or solution: what activities are creating the solution to meet the needs of the customer. Distribution channels: what activities do we have to undertake to maintain good relationships with our customers. Customer relationships: what activities do we have to undertake to maintain good relationships with our customers. It is important to fully understand the key activities of your business because they are the functions that you may want to keep in the house. If a core function of your business is not able to be controlled, then you may not experience a successful launch.
