BU121 Study Guide - Midterm Guide: Management System, Life Insurance, Unit
Document Summary
Customer segmentscustomer segments: addresses the target market that one wants to reach, or has most opportunity in pleasing. Mass market, niche market, segmented, diversified, multi-sidedvalue proposition (offer)value proposition: what is making customers want to buy your product, what need is being met. Cost reduction, risk reduction, price, accessibility, connivence/usability, brand/status, design, getting the job done, customization, performance newness channelschannels: how is each segment going to be reached by the business -awareness, evaluation, purchase, delivery, after sales. Personal assistance, dedicated personal assistance, self-service, automated service, communities, co-creationbusiness121 midterm exam. Revenue streamrevenue streams: how is the business making money, and are the costs of good or service at a bar that is willing to be paid by customer. Mayo clinics] -financial: credit offerings to customers [ex. stock options for key employees]key activitieskey activities: what key things need to be done to make the business model preform well, tasks.
