BU121 Lecture Notes - Lecture 2: Business Model Canvas, Consumer Reports, Crowdfunding
Document Summary
Read harvard business review (why business models are important) Definition: describes the rationale of how an organization creates, delivers, and captures value. How you take an idea and make a business must be logical in bringing pieces together . Do the same thing, but make money differently. Electric shavers sell much more expensive one-time-purchase. Manual razors sell much less expensive repeated sale blades, and one time cheap handle. Qwater: restaurants, subscription value: can sell water instead of free for tap. Event ws: event hosts, per use/per event value: more environmentally friendly than bottled water, less recycling cost, and cleanup cost. Value proposition what is the value you provide to customers (what is it that they see value in and will pay for) Do i have content people will pay me for monthly . I am responsible for generating content that my advertisers will receive customer reach from . Movie theaters sell expensive concession (captive market)
