BU121 Lecture Notes - Lecture 4: Airbnb, Freemium, Social Business
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Business model (cid:862)des(cid:272)ri(cid:271)es the ratio(cid:374)ale of ho(cid:449) a(cid:374) orga(cid:374)izatio(cid:374) (cid:272)reates, deli(cid:448)ers a(cid:374)d (cid:272)aptures (cid:448)alue(cid:863) The logic behind how a company sustains its business financially. Need to create value by doing something different and meeting a need. To deliver that value, you suppliers, partners and others to deliver on it: a product is there, but it is separate from a business model. Could have same product, but done in a completely different way. E. g. shavers the way its become a business/sustains itself is different. Gillete shavers make money through steady supply of blades. 3 ways to make money in water filtration: q water makes money filtration systems for monthly fee. To sell high quality water to consumers: aquaovo sells filtration systems with stylish cooler for one time fee. Stylish design for homeowners: event water solutions rent water filtration systems for per-event fee to event holders. Save money, convenient and a lot easier to manage: e. g.
