MB109 Chapter Notes - Chapter 3: Ethnocentrism, Fundamental Attribution Error, Customer Service
5 May 2017
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Perception is an active process: used to create meaning. We process only a subset of the available information. The 3 steps (s-o-i) are blended together: part conscious, part unconscious. We only attend to some things in our world: we simplify the context we live in. Some qualities of objects draw attention: the(cid:455) . (cid:863)sta(cid:374)dout(cid:863) Change attracts attention: objects may change based on your attention. Deliberate personal influence: we make a conscious decision what to attend to. If you are interested, it is easier to pay attention: you will also focus on different aspects. We are also influenced by the people around us. Expectations: we so(cid:373)eti(cid:373)es see (cid:449)hat (cid:449)e (cid:449)a(cid:374)t to see how, this partially explains the self-fulfilling prophecy. Culture: the culture we identify with will define areas of interest and change. Time: usually underestimated in its influence, treated differently by different cultures, relaxed vs. in a hurry. Structured groups of concepts made of general knowledge about a topic etc.
