MB109 Lecture Notes - Lecture 3: Customer Service, Fundamental Attribution Error, Ethnocentrism
8 Feb 2018
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Document Summary
Perception is an active process: used to create meaning, select, organize, interpret. We process only a subset of the available information. The 3 steps (s-o-i) are blended together: part conscious, part unconscious. We only attend to some things in our world: we simplify the context we live in. Some qualities of objects draw attention: they . standout . Change attracts attention: objects may change based on your attention. Deliberate personal influence: we make a conscious decision what to attend to. If you are interested, it is easier to pay attention: you will also focus on different aspects. We are also influenced by the people around us. Expectations: we sometimes see what we want to see how, this partially explains the self-fulfilling prophecy. Culture: the culture we identify with will define areas of interest and change. Time: usually underestimated in its influence, treated differently by different cultures, relaxed vs. in a hurry.
