Sociology 2172A/B Chapter Notes - Chapter 11: Soft Drink, Advertising Campaign, Consumer Protection
20 Apr 2016
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Heineken ad: walk in closet and walk in fridge commercials. How to be awesome during an exam, condoms ad. From a very young age, kids learning about the world through media and advertising. Get the young person to be a consumer as early as possible: pester power (persistence and importance) Persistence=nagging so parents will buy it (not sophisticated) Important nagging= more sophisticated, i need these basketball shoes so i can jump higher. We"re relying on the kid to pester the mom to buy the product, rather than going straight to the mom barbara a. martino (adv exec) Marketing to children video: study done on nagging, record every time child nagged them for a product (when, where, why) Done to help corporations help children nag for there products more effectively, 20- Don"t like nagging but not acting upon it. More insight you have about consumer the more creative you"ll be in your strategies. Initiative is huge, biggest buyers in the world.
