Sociology 2172A/B Lecture Notes - Lecture 11: Video Advertising, Product Placement
1 Jan 2020
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Subaru commercial: soft-sell approach, commercial turned into a story, the story is about a blind man, this advertisement does not talk about the vehicle, rather sells a story. Children and advertising: school boards that do not have much money are taking money from advertisers that are using their space to advertise their products. "nag factor: persistence nagging, nagging parent until they give in, "can i have this" "can i have that, still effective - some parents get tired of listening and give in. Importance nagging: more sophisticated, "i need this laptop to do better in school, parents get caught up in guilt and are more likely to buy the. Even if a child does not buy the product and will not for many years the marketing must begin in childhood. " Marketers target kids: kids are important demographic to marketers, have own purchasing power.
