Sociology 2172A/B Chapter Notes - Chapter 10: Subliminal Stimuli, Tom Cruise, Von Restorff Effect
19 Jul 2020
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Beyond subliminal: the persuasiveness of persuasion - kim. Consumers recognize traditional commercials heard on daily basis: critics concerned about messages that slip under the radar , sneaky / subliminal, way to crate anxiety about not purchasing a product/service (one we usually wouldn"t buy) Passive consumer: someone who believes they"re powerless against advertising. New subliminal advertising: technique used to subtly target niche markets without alienating mainstream audiences: ex. rainbow shown in advertising in unusual setting to appeal to lgbtq, ex. placing rifle in ad to appeal to nra. Product placement in film: et & reese"s pieces = first success placement, today, about 15% of revenue from feature films is generated from product, not limited to hollywood films, ex. Apple + china movie collab i know a woman"s heart where: china becomes apples second largest market (15% of all sales) apple products used in every third scene.
