Sociology 2172A/B Chapter Notes - Chapter subliminal: Counterargument, Von Restorff Effect, Advertising Campaign
13 Sep 2017
School
Department
Course
Professor
Document Summary
Subliminal advertising: persuasive communication- advocating own admittedly biased p. o. v to convince someone change mind. Persuasive content and subliminal messages: ads= mix info and persuasive messages, advertiser chooses attributes of each product/ service for inclusion in message= important and meaningful to consumers. Indicate how consumers think/ feel once purchase/ use product= address needs and wants. Product placement: product placement- paid product message aimed at influencing movie/ other media through planned and unobtrusive entry of branded product into medium"s content. Hybrid advertising and publicity: tradition of sponsored content- fcc discouraged tie-ins through product placement before 1960s (no problem with products in titles, kept brand name products out of tv shows in 1960 amendment to communications. Act= relaxed in 1980s: targeted and cost-effective way to reach consumers and allowed most parts world. Product placement in film: product placement subsidies cost of movie marketing- about 15% revenue from feature films generated from product placement, not just hollywood films.
