Sociology 2172A/B Chapter Notes - Chapter 2: Leonard Plugge, Bbc, Toothpaste

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Writers of advertising have started at different historical points. Sign writing, one of the oldest forms of promoting goods and services, was preserved among the ruins of. It is rome that offers the most tangible evidence of publicity in the ancient world. Pompeii has revealed an array of advertising. Trade signs of this period took the form of painted wooden signboards. They could also be displayed as frescoes (paintings created on interior or exterior wall plaster) or as stone carvings. They also appeared as mosaics, which were created on walls or the floor by a careful arrangement of marble or other small pieces of stone into images and words. O(cid:374)e ad(cid:448)e(cid:396)t i(cid:374) po(cid:373)peii offe(cid:396)s a p(cid:396)ope(cid:396)t(cid:455) to (cid:396)e(cid:374)t a(cid:374)d (cid:271)oasts that it offe(cid:396)s (cid:858)a(cid:374) elega(cid:374)t (cid:271)ath suite fo(cid:396) p(cid:396)estige clients, tabernae, mezzanine lodgings and upper floor apartments on a five-(cid:455)ea(cid:396) (cid:272)o(cid:374)t(cid:396)a(cid:272)t(cid:859) Many other forms of promotion are visible in pompeii, predominantly for goods and foodstuffs.