Sociology 2172A/B Lecture Notes - Lecture 3: Newsprint, Portico, Mobile Advertising
2 Nov 2017
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Document Summary
Writers on the history of advertising have started at different points: raymond williams the 3 thousand year old papyrus from thebes, offering a reward for a runaway slave, t. r. Nevett signs and public announcements in ancient athens. Rome offers the most tangible evidence of publicity in the ancient world: sign writing, oldest form of promoting goods and services, preserved among ruins of pompeii and nearby herculaneum. Roads connecting towns to empire enabled widespread exchange of goods and info. Goods could be purchased from: workshops (where goods were produced) along the streets, permanent or temporary markets, hawkers and street stalls. Ad from pompeii propert(cid:455) for re(cid:374)t (cid:449)ith (cid:858)elega(cid:374)t (cid:271)ath suite for prestige (cid:272)lie(cid:374)ts, ta(cid:271)er(cid:374)ae, mezzanine lodgings and upper floor apartments on a (cid:1009) (cid:455)r. (cid:272)o(cid:374)tra(cid:272)t(cid:859) Electoral slogans: attempt to promote particular candidate in an election: painted on walls, similar to ads for gladiatorial games.
