Sociology 2172A/B Chapter Notes - Chapter 3: Geotargeting, Online Advertising, Pirate Radio

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

History of advertising is dependent on people"s perspectives: ex. Raymond williams began account of history of advertising in reference to 3 thousand years from papyrus from thebes. Rome at first the republic and later the early empire of the 1st century that offers the most tangible evidence of publicity in the ancient world. Town of pompeii in 1st century was a complex, thriving economic and cultural space, place of home, work and leisure: evidence of this exists in theatres, bars and shops, temples, bathhouses, houses and gardens, workshops. The road system extended beyond the forum and out of the town connecting it with the empire and wider economic activity: roads enabled the widespread exchange of goods and information. Electoral slogans an attempt to promote a particular candidate in an election painted onto walls (same kind of ads for gladiatorial games: content of these ads = significance of goods and activities. Interpreted the images as promotional or advertising material.