Sociology 2172A/B Chapter Notes - Chapter 6: Advertorial, Tom Cruise, Von Restorff Effect
8 Dec 2016
School
Department
Course
Professor
Document Summary
Advertising messages are mix of informational/persuasive content. Advertiser chooses specific attributes of product for inclusion: 2. Indicates how consumers will feel once purchased the product. Advertising places message under an individual"s level of consciousness . Study on advertising professionals: 95% of respondents denied anxiety only relieved by buying the product use/knowledge of use of subliminal advertising. Passive consumers: believe they are powerless against advertising: subliminal (beneath the surface) supports lack of control among passive consumers say they know others have been affected by subliminal advertising. Third-person effect: individuals believe they are active consumers but will. Active consumers not susceptible to subliminal advertising aware of info. Subliminal advertising can mean subtle or just a new way of persuasive advertising (misinterpreted) Product placement: paid product message aimed at influencing a movie/other media audience through the planned unobtrusive entry of a branded product into the medium"s content. Movies are expensive to make 15% of revenue from films is from product placement.
