Sociology 2172A/B Chapter Notes - Chapter 2: Kraft Television Theatre, Watching Movies, Product Placement
7 Dec 2016
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Three well known examples of brand names funding entire programs : kraft television theatre, general electric. College bowl, and mutual of omaha"s wild kingdom. Researchers d"astous and chartier (2000) list 3 reasons why advertisers might want to place their products in movies : Watching movies involves high attention aka it is assumed some of that super attention is fallen onto the product that is placed. Movies have large audiences large exposure of product. Natural placement may make audience members less irritated than very direct advertising. Today most products in movies are merely used in the movie at the discretion of the director for creative realism or some other reason. Some see pp as stealth advertising and is unethical but some say the approach is innovative and effective. Laura petrecca wrote in usa today the average city dweller was exposed to 500 to 2,000 ads per day now the number is more like 3,000 to 5,000 a day.
