Sociology 2172A/B Chapter Notes - Chapter Advertising and Product Placement “And Now the Star of the Show!”: Product Placement, Ruud Lubbers, Advertising Campaign
27 Nov 2016
School
Department
Course
Professor
Document Summary
Reading 2: advertising and product placement and now the star of the show! . Product placement: brand named items (packages, signs, products) that are intentionally placed in movies and television programs. D"astous and chartier: 3 reasons why advertisers want to place products in movies: watching a movie involves high attention so some of the super attention might fall onto the product, movies have large audiences. Natural placement may make audiences less irritated than in your face advertising. Many products we see in movies aren"t even placed, just used for realism. In jan 2005: phrase product placement was used over 500 times. Products become the hero /have a starring role: wilson the volleyball in the movie castaway, aol"s email service in you"ve got mail. Argument: product placement makes a lot of sense in today"s media environment. Extent of use/importance: product placement business is worth 4. 2 billion annually, 1/4 of the production for movie: minority report was covered by corporations(lexus, gap,
