Sociology 2172A/B Chapter Notes - Chapter 11: College Bowl, Counterargument, Bulgari
19 Jul 2020
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Advertising and product placement: and now, the star of the show! Mckee programs: controversy about this in recent years. Product placement: brand-names products intentionally placed in movies and tv. Kingdom are the only 3 successful examples from the past of product placement: kraft tv theatre, general electric college bowl, and mutual of omaha"s wild, aka stealth advertising . Reason"s why advertisers want to place their products in movies: super attention might fall on the product due to high attention involved in, the natural placement might make audience members less irritated than. Products seen in movies today aren"t even placed , rather they are used for creative: ex. 1970s 500-2,000 ads seen per day by the average person: ex. Today 3,000-5,000 ads seen per day by the average person. Some see product placement as innovative and effective (can sometimes create cult.
