Sociology 2172A/B Chapter Notes - Chapter 4: Conspicuous Consumption, Georg Simmel, False Consciousness
18 Oct 2016
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Mediated society is also consumer society advertising, promotional materials, leisure activities tempt us to consume. Different forms of media are saturated with advertisements designed as simple factual statements, sophisticated narrative developments or complex symbolic undertones. We know advertisings explicit and implicit goals are to promote, stimulate sell and make profits. We start by analyzing consumption from a structural pov and in terms of class relations for marx, not about individual taste, purchasing power, or freedom saw the inseparable relationship between consumption and production at three levels. The latter is the necessity of consumption for subsistence. 2) production and consumption constitute a mediated relation because of their mutual dependence . no matter how production and consumption are directly identified together, remain distinctive. Worker is alienated from their own productions as it becomes part of the capitalist wealth and an alien power that dominates and exploits them .
