Sociology 2172A/B Chapter Notes - Chapter consumer: Aestheticism, Georg Simmel, Media Culture
13 Sep 2017
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Introduction: dif forms media saturated w advertisements designed simple factual statements, sophisticated narrative developments/ complex symbolic undertones, social practices and relationships. Georg simmel on fashion and urban life: marxists term alienation and critical theorists emphasize false consciousness, georg. Interlinked rise mass consumption and mass market, integral structural dev media industries specifically and industrial capitalism in general: omnipresent and intertwined w saturation media everyday life- public broadcasters need advertising and associated promotional culture. Advertising: the phenomenon: take adv for granted/ even treat natural phenomenon, emotional stimuli commerce aggregates and constantly reinvention more intriguing, surprising/ shocking effects, different commodities usually opt different forms advertisements. Industrial consumer society adapts demands and desires of individual. Example: water: bottled water good b/c convenient and safe even though found no dif b/w tap water, exotic sources= good taste literal and symbolic- social status and prestige. Influence adult spending- not primary customer but major influence parents. Teachers, officials and parents: profiting in other ways:
