Sociology 1025A/B Chapter Notes - Chapter 2: Ethnography, Participant Observation, Content Analysis

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Common sense is limited to your own personal perception. Sociological reasoning uses theories informed by research to make their perceptions of society and people within it. Lo2: differentiate between deductive and inductive approaches to reasoning. Theory driven approach that concludes with generalizations based on research findings. Inductive reasoning: bottom up approach" data driven, beginning with observations and ending with a constructed theory. Lo3: demonstrate an understanding of the goals of sociological research. Exploratory research: to understand an area that isn"t well-established. Descriptive research: to note features/characteristics of a group/event/activity/situation. Explanatory research: to clarify aspects of a social phenomena so the effects are better understood. Evaluation research: to assess the need/effectiveness of a social program. Empowerment research: to improve conditions within a particular social setting or for a particular social group. Participatory research: to result in practical outcomes for research participants. Literature review: what is already known about this. Lo5: identify the ethical principles that underlie research involving human participants.

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