Psychology 3740F/G Chapter Notes - Chapter 6: Psych, Demand Characteristics, Classical Conditioning

• School: Western University
• Department: Psychology
• Course: Psychology 3740F/G
• Professor: Morrison

Document Summary

Early studies of friendship revealed that physical proximity to another person makes it more likely that we will like them: thought this happened because proximity encourages positive interactions. The original evidence: turkish words, chinese ideographs and human faces. In contrast following exposure of the disliked paintings, the participants tended to exhibit lower liking of the disliked paintings after high exposure. Weisbuch, mackie and marques: obtained provocative evidence that mere exposure to the source of a persuasive message increases agreement with the message, but only when people are not made aware of their prior exposure. The effect is strongest when the stimuli are complex, presented a limited number of times, when the presentation and evaluation of stimuli are completed in the same context and when stimulus presentation includes both repeated and non-repeated stimuli. How mere exposure works: conscious and non-conscious habituation.