Psychology 2070A/B Chapter Notes - Chapter 7: Cognitive Dissonance, Leon Festinger, Asian Canadians

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Graeme Haynes

Document Summary

Chapter 7 attitude change good, awareness of dissonant cognitions makes us feel bad. Cognitive dissonance theory (leon festinger): awareness of consonant cognitions makes us feel: unpleasant feelings produced by dissonant cognitions motivate us to change our state. Co(cid:374)so(cid:374)a(cid:374)t cog(cid:374)itio(cid:374)s: (cid:272)o(cid:374)siste(cid:374)t (cid:449)/ o(cid:374)e a(cid:374)othe(cid:396) i(cid:373)pl(cid:455) that the othe(cid:396) is (cid:448)alid feel good. Disso(cid:374)a(cid:374)t cog(cid:374)itio(cid:374)s: i(cid:374)(cid:272)o(cid:374)siste(cid:374)t (cid:449)/ o(cid:374)e a(cid:374)othe(cid:396) i(cid:373)pl(cid:455) that the othe(cid:396) is (cid:449)(cid:396)o(cid:374)g feel (cid:271)ad. Festinger focused on inconsistencies involving cognitions of our behaviour. Importance of the cognitions influences amount of dissonance. Imp cognitions causes more intense negative feelings than dissonance b/w less imp cognitions: dissonance reduction must involve rationalization, convincing self that current/past behaviour made sense, dissonance theory there is a motivational model self-persuasion, ex. Dissonance theory 3 domains: induced compliance, researcher elicit behaviour from participants that they perceive as irrational, counterattitudinal behaviour (cid:271)eha(cid:448)iou(cid:396) (cid:272)ou(cid:374)te(cid:396) to, i(cid:374)di(cid:448)idual(cid:859)s attitudes, values, beliefs. Induced compliance paradigm: research methodology test dissonance theory arouses dissonance by getting people to engage in counterattitudinal behaviour.